Coastal Alien

Foreword

No Era has always prided itself on exploring the fringe, venturing into artistic territories where comfort rarely resides. Pushing boundaries is never easy, and frankly, I had some initial concerns about the "Coastal Alien" campaign. Would its audacity resonate with my audience? Could I risk alienating you (pun not intended) before grasping its intention?

Then just a few days ago Alexander McQueen began to drop their Spring 2024 campaign. It was striking to see a creative direction with such an uncanny resemblance to Coastal Alien. This isn't about seeking validation; it’s a reminder of the reality that smaller artists like No Era often pave the way, only to see their ideas adopted and amplified by established names. This also highlights a deeper issue: the tendency for artistic merit to be judged based on reputation rather than inherent value.

Coastal Alien isn't just a design campaign; it's a statement. It sparks dialogue while challenging the spectator to emancipate themselves from the influence of curators, editors, and celebrity endorsement. Similarly, it encourages artists to pursue their creative vision to completion, regardless of whether a concept is initially understood or accepted by the wider creative community. It's crucial to remember that artistic integrity matters more than staying within the lines. Pushing your ideas out, even when it's risky, is essential for artistic growth. You must stay steadfast in the belief of your own vision and capabilities, for external opinions are fickle and sway with the wind.

Do Epic Shit.

xx No Era

Click Photo to Watch Coastal Alien