Coastal Alien
Coastal Alien transports you to a Twin Peaks–style beach town where 1970s Space Age furniture and sun‑bleached textures meet Miami coastal‑postmodern lightness and rural Ohio occult lore. UFO sightings, haunted houses, and submerged relics form a surreal design narrative by House of No Era.
Foreword
No Era has always prided itself on exploring the fringe, venturing into artistic territories where comfort rarely resides. Pushing boundaries is never easy, and frankly, I had some initial concerns about the "Coastal Alien" campaign. Would its audacity resonate with my audience? Could I risk alienating you (pun not intended) before grasping its intention?
Then just a few days ago Alexander McQueen began to drop their Spring 2024 campaign. It was striking to see a creative direction with such an uncanny resemblance to Coastal Alien. This isn't about seeking validation; it’s a reminder of the reality that smaller artists like No Era often pave the way, only to see their ideas adopted and amplified by established names. This also highlights a deeper issue: the tendency for artistic merit to be judged based on reputation rather than inherent value.
Coastal Alien isn't just a design campaign; it's a statement. It sparks dialogue while challenging the spectator to emancipate themselves from the influence of curators, editors, and celebrity endorsement. Similarly, it encourages artists to pursue their creative vision to completion, regardless of whether a concept is initially understood or accepted by the wider creative community. It's crucial to remember that artistic integrity matters more than staying within the lines. Pushing your ideas out, even when it's risky, is essential for artistic growth. You must stay steadfast in the belief of your own vision and capabilities, for external opinions are fickle and sway with the wind.
Do Epic Shit.
xx No Era
Click Photo to Watch Coastal Alien
Femme D’Ecole
Femme D’Ecole blends 1970s Brutalist and Mastercraft furnishings with 19th-century French Quarter architecture in New Orleans. This curated setting features tortoise veneer, velvet upholstery, and brass accents against warm ochre walls, creating a bold fusion of classic and contemporary design by House of No Era. Photography by Kayla Palmer.
Click Photo to Watch Femme D’Ecole
Nude and Rude
Nude and Rude explores Beige Goth through provocative design, blending structured linens, Victorian furnishings, and stark nude tones. Shot in New Orleans by House of No Era, this series challenges traditional design with an experimental edge.
“Beige Goth” emerged as a radical fusion of performance art, fashion, and interior design, conceived by House of No Era. This unique design philosophy challenged norms by reappropriating the sacred color of beige, often revered in traditional interior design circles, into an act of defiance and rebellion.
Imagine Coco Chanel’s timeless elegance effortlessly layered with Alexander McQueen’s iconoclastic edge. It’s a concept where structured linen fabrics and severe starched dresses intertwine with the haunting silhouettes of antique furnishings, skulls and bones, Italianate Victorian decor, and sharp mirrored facets. All these elements are harmoniously interwoven into a muted monochromatic palette of nude tones, enriched with sporadic hints of white and ethereal, ghostly shapes.
“Beige Goth” metamorphosed beige into an embodiment of darkness, menace, and sinister allure, all while remaining true to the signature high-contrast style that defines No Era. This concept playfully teased the traditionalist interior design of New Orleans while simultaneously tapping into the city’s eerie, gritty gothic history.
Now that Beige Goth is over, what do you anticipate the New Era
CLICK PHOTO TO WATCH BEIGE GOTH
Haunted Graffiti: Future Tense
Future Tense is a conceptual design story within the Haunted Graffiti series, blending Hungarian graffiti murals with antique Italian furnishings inside a decaying New Orleans mansion. The collection explores themes of contradiction—life and death, softness and severity—through surreal, carefully constructed scenes that challenge conventional design narratives.
Click Photo to Watch Future Tense
SIGHTED: Haunted Graffiti
Haunted Graffiti reimagines a forgotten Victorian home in New Orleans through large-scale graffiti murals, antique Italian furniture, and mid-century Hungarian design. A study in contrasts, the project explores decay, beauty, and the collapse of time.
Click Photo to Watch: Under Your Spell
In The Mood for Deco-Dence
In the Mood for Decadence blends vintage Hungarian Art Deco and Italian tropical styles with cinematic influences from In the Mood for Love and Ernest Hemingway. The design concept explores rich textures, chinoiserie details, and a bold color story that evokes timeless elegance and layered storytelling.
