NO THANKS

At a time when holiday marketing leans heavily on sentimentality and sameness, House of No Era took a deliberate detour. “No Thanks” wasn’t designed to reject tradition for the sake of rebellion—it was about clearing space for something more intentional. Instead of pushing products with artificial urgency or nostalgia-drenched language, the campaign offered a different rhythm: a surrealist dining collection rooted in quality, contrast, and character. No gimmicks, just good design, presented with clarity and a sense of humor.

Pulling from mid-century ceramics, hand-thrown pottery, and sculptural glassware, the edit told a story through objects—not just about aesthetics, but about autonomy. Figurative pieces added quiet tension to the table, while mixed glassware sets encouraged customers to think outside the matching set. The result? A table that felt real, personal, and actually usable—something that could work just as well on a random Tuesday as it could for a quiet Thanksgiving for two.

“No gimmicks, just good design, presented with clarity and a sense of humor.”

The broader message was simple: you don’t need to perform the holidays to participate in them. “No Thanks” offered an alternative for those who see design as an extension of values, not just visuals. And in doing so, it reminded us that authenticity can still be aspirational—just not in the way most marketing decks would have you believe.